Our Work
Agile & Precise
Our services cover the full spectrum of strategic communications.
From earned media and public affairs to content creation, media training thought leadership, analytics, and beyond, Greenbrier is a one-stop destination for organizations seeking a holistic approach to their communications needs.
Corporate Communications
Crisis Management
Public Affairs
Media Training
Every interaction with the media is both an opportunity and a risk: they want something from you, you want something from them, and it’s rarely the same thing. We work with our clients to ensure they are comfortable dealing with media and understand the rules, tips, and tricks to help make every media interaction a win.
Data Analysis & Reporting
Digital Strategy
Case Studies
Sharrow Marine, a nautical engineering and manufacturing company responsible for the first major advancement in propeller technology since the 1830s, sought our expertise to establish a stronger media presence. Greenbrier collaborated with the team to elevate visibility and generate recognition by crafting a compelling narrative, securing a Business Insider feature on innovative propeller designs combating ocean noise pollution. An exclusive funding announcement with Crain’s generated significant buzz, and trade articles continued to showcase their commitment to challenging norms. To further gain recognition outside of the industry, we helped secure a coveted finalist spot in Fast Company’s Innovation by Design Awards and TIME’s Best Inventions of 2023. These strategic media placements helped elevate the company, attracting investors and clients and solidifying its reputation as an industry leader and innovator.
These strategic media placements helped elevate the company, attracting investors and clients and solidifying its reputation as an industry leader and innovator.
When the founders of Nest, the thermostat that revolutionized in-home energy reduction, were ready to launch their newest sustainability innovation, their team turned to Greenbrier for our deep expertise in policy mapping and comprehensive media relations. From stealth mode to launch and beyond, we helped their communications team position their founders as environmental change-makers and their product as a linchpin in the fight against climate change, helping secure coverage in top-tier outlets including CNN, Semafor, Axios, The Hill, Politico, and CNBC. Since then, Mill has earned numerous accolades, including a top placement for Fast Company’s Innovation by Design Award and landing a spot on the coveted TIME’s List of Best Inventions.
We helped their communications team position their founders as environmental change-makers and their product, Mill, as a linchpin in the fight against climate change.
Blockchain.com retained Greenbrier in 2016 and the two firms have been partners ever since. Greenbrier’s co-founder, Lane Kasselman, is now Blockchain’s President, which speaks to the deep ties between the two businesses. Over the years, we’ve managed partnership announcements, advised their C-suite at all stages of the company’s lifecycle, authored white papers, and managed speaking opportunities, personnel announcements, product launches, and landmark events.
Greenbrier’s co-founder, Lane Kasselman, is now Blockchain’s President, which speaks to the deep ties between the two businesses.
Kelvin Zero is a B2B data management company that leverages cutting-edge cryptographic solutions for better security and privacy. They retained Greenbrier in 2022 to help define their company narrative and make inroads into highly regulated industries. For example, Greenbrier helped Kelvin Zero influence the Canadian political discourse by writing and placing op-eds on open banking and digital identity in the country’s largest newspapers, elevating them as thought leaders in these industries. Greenbrier also partnered with Kelvin Zero to conceive and execute its content program and revamp the company’s website, developing all of the content found on its blog and strategically supporting Kelvin Zero in translating highly technical concepts and dense subject matter to general audiences
Greenbrier helped Kelvin Zero influence the Canadian political discourse by writing and placing op-eds in the country’s largest newspapers, elevating them as thought leaders in these industries.
Greenbrier began working with Cabana in the spring of 2020 to help officially launch their fleet of tech-enabled luxury camper vans on the west coast — scoring a TechCrunch exclusive as their formal debut into the market. At the start of the pandemic, interest in #vanlife skyrocketed and the Greenbrier team brightened the spotlight with a feature about Cabana in the New York Times, secured a second NYTs feature, and coordinated a trip to be featured in the LA Times when the company expanded to CA. Consumer press was also an important focus as the company grew and needed to build an audience, and Greenbrier placed features in top travel outlets like Outside, Sunset, The Points Guy, and Skift. To continue promoting the company throughout the year and drive bookings, the team worked closely with Cabana to develop unique packages, securing coverage in Travel + Leisure, Insider, and Seattle Met for Valentine’s Day.
The Greenbrier team brightened the spotlight further with a feature about Cabana in the New York Times.
Shortly after the Supreme Court overturned Roe v. Wade, Greenbrier began working on a pro bono basis with Mayday Health, a 501(c)(3) reproductive health education nonprofit, to support its mission of sharing information about how to access safe abortion pills regardless of location. Greenbrier helped increase brand awareness of Mayday Health within weeks and as a result, reporters from top-tier television and print outlets proactively sought comment from Dr. Lincoln each time the news cycle about abortion pill legislation evolves. In the week after news that a Texas judge suspended the FDA approval of mifepristone, Greenbrier secured interviews for Dr. Lincoln with: Associated Press, CNN, VOX, Newsweek, Newsday, MSNBC, and Georgia Public Broadcasting, and South Florida Sun-Sentinel.
. . .reporters from top-tier television and print outlets proactively sought comment from Dr. Lincoln each time the news cycle about abortion pill legislation evolves
Passport, a mobility software and payments company that builds solutions to centrally manage complexities at the curb, retained Greenbrier to act as an extension of its marcom team. Since working together, we’ve facilitated yearly workshops to create and align on corporate narratives, placed top-tier OpEds, executed announcements at local and national levels, secured executive thought leadership opportunities, and handled crisis situations.
Passport retained Greenbrier to act as an extension of its marcom team.
Shaping the future of crypto, one story at a time.
The last bear market has undoubtedly left its mark on crypto, and we believe it’s for the better. The hype is being replaced by real use cases, infrastructure breakthroughs, and the emergence of thought leaders that will shape our society over the coming decades. We live to tell those stories.
